Branding is not just a placement of identities or of “logos” in print, online, television, OOH or any other medium. The concept of branding stems from defining the target and mining a definite insight to define a brand core or brand essence. Very often businesses say they want a logo without arriving at a brand core.
A brand core, well thought through, will let you define the look, feel, colours, fonts, sounds/audio to arrive at an identity. This identity then leads you to arrive at a visual language and tone of voice that is very distinctively recognisable as the face of your brand and by extension – branding of your product or services.
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