Arçelik is one of the leading firms in the Turkish electronics sector. I-AM were commissioned to design an Arçelik exhibition stand for the Ar-Ge (Research & Development) Summit organised by the Ministry of Science, Industry and Technology.
I-AM designed a 200m² exhibition stand that highlights Arçelik’s high-tech products as well the strong R&D team behind the brand and its products. I-AM created an R&D wall covered with photographs of over 400 employees to emphasize the team behind the creations and generated the slogan ‘Innovating with Love’ to be placed over the wall. An innovative display system for the products was constructed where a colour was determined for each product group and products were placed among elevated display units surrounded by their specified colour palette.
The exhibition stand was displayed at the Istanbul Congress Centre from 15-16 November 2013 and received very positive feedback from conference visitors.