Avea are a leading GSM operator in Turkey and serve 1.2 million subscribers across their 700 stores. They wished to familiarise their customers with the unique values they bring to the world of communication through a new in-store customer experience.
I-AM began by understanding the ways in which mobile communication can enrich modern life and focused on how communication language differs between lifestyle groups. I-AM accentuated Avea’s young and innovative character throughout the store zones and colour palette. Employee personalities were defined as well as the architectural and graphic language.
Spurred by the early success of their new customer experience, Avea have decided to implement I-AM’s design across their retail network.