With a parent company who are one of biggest bakery brands in Germany, Marc and Zoran dreamed of bringing German bread to the masses in the UK. To realise this dream, they required a name, a brand and graphics that would appeal to British tastes.
I-AM created a coherent brand identity that is easily recognisable and defined, a stunning range of graphic devices, and a clear, engaging name. The brand expression is in keeping with the Bakehaus values of quality and efficiency.
The shop is bustling from open to close and with future sites to follow, maybe this really will be a German bread revolution.