Adapting global bank
design locally

Eurobank Tekfen is a member of the EFG Group, an international banking conglomerate that is active in over 40 countries. I-AM were commissioned to design the branding and the interiors for Eurobank to reflect the bank’s differentiating elements from their competitors, specifically their speed.

I-AM created a design concept that follows the bank’s global design approach but enriches the design with various local details. Unconventional forms were used in order to create a unique visual language and a comforting environment that makes customers feel comfortable and secure. Surprising ‘signature’ design elements were implemented across all visual touchpoints to achieve a coherent brand portrayal.

The result is a welcoming and innovative interior and brand design that has been embraced by customers. I-AM’s design concepts have been applied to Eurobank Tekfen branches
across Turkey.

What we did

Experience Design
Branch Design
Brand Identity
Brand Design
Brand Application