As one of the largest private banks in Turkey, Garanti operates over 500 domestic branches and provides retail, commercial, corporate and private banking services. Garanti has developed a worldwide reputation for product innovation. I-AM were commissioned to design the architecture and interiors of their flagship branch as well as their smaller branches located across Turkey.
I-AM created a radically enhanced customer experience that builds on successful existing elements by bringing the Garanti brand to life through the concept of ‘Living Green’. This approach has brought warmth and vitality to the brand and has been applied throughout the branch experience. The new branches include features such as contoured multi-faceted frontages, a new merchandising strategy throughout the customer journey and a suite of branded collateral.
The result is a dynamic, modern and welcoming design embraced by Garanti customers and employees alike. The branch concept continues to be applied across Garanti branches.