Lloyds Pharmacy is the UK’s second largest pharmacy chain
with over 2000 outlets. They have developed a highly successful retail strategy that focuses on secondary locations and local communities.
I-AM were asked to create a new brand experience that positions Lloyds Pharmacy as ‘The Local Area Health Authority’ and promotes increased sales through greater interaction with the pharmacist. I-AM designed the experience to offer the best face-to-face advice, removing traditional physical and emotional barriers between customer and pharmacist.
The new stores have been a considerable commercial success and the new design has been rolled out across the Lloyds estate. I-AM and Lloyds have since developed a suite of three retail solutions to suit specific customer needs in the Local Neighbourhood, at the Health Centre and on the High Street.