I-AM were on hand every step of the way to make sure we not only had an event in the first place, but one that was well executed and above-all communicated well to the relevant media pre, during and after the event.
Tony Lutwyche Director

In January, we ventured into London Collections: Men for its sixth instalment with our luxury tailoring client Lutwyche for their first ever scheduled A/W 15 showcase.

Following a ‘dipping a toe in the water’ appearance for the brand at the same event in June 2014, I-AM was tasked with creating an experience that would honour the traditions and heritage of the brand but also introduce a twist of modernity and relevance for a more fashion-focused customer.

From curating the show’s content and general look and feel through to sourcing the venue, food and drink and live music the I-AM Brand Communications department was also responsible for attracting industry influencers to witness the event.

Utilising the assets we helped to create, which included a bespoke film and live narration from model-turned actor David Gant, the team also secured pre show coverage and exclusives as well as social noise during the event and media coverage following.

What we did

Event Management
Brand Communications