I-AM gave us a tailor-made brand story for our range of sports shoes of the future
Head of Marketing Mi Adidas

Adidas were implementing an aggressive global brand development strategy that included the introduction of a revolutionary new footwear customisation concept, Mi Adidas.

I-AM were asked to create a unique brand language and in-store customer experience to communicate the proposition’s unique benefits. I-AM worked with the Adidas marketing and product development teams to develop a clear brand communication strategy and new Mi Adidas visual language.

With the launch of the new fully integrated Mi Adidas brand language and in-store experience, the concept has built a new level of engagement between consumers and the Adidas brand.

What we did

Brand Identity
Brand Application
Visual Language
Interior Design