The new brand identity from I-AM allows us to express what is special about Montessori and all that we stand for.
Philip Bujak Chairman, Montessori

Montessori education is famous for its emphasis on independence, freedom and discovery and is practiced in 30,000 schools worldwide. Montessori approached I-AM to refresh their existing branding as it was a tired format and they were keen to be viewed as a credible, contemporary outfit.

I-AM succeeded in developing a new brand language and identity for Montessori that included colour ways, logo and tone of voice. It combined Montessori’s innovative take on childhood education with a smart, intelligent brand that portrayed Montessori as a credible organisation that holds education at its core.

What we did

Brand Identity
Brand Application
Brand Mark