Panchshil is a high-end luxury sector real estate company based out of Pune, working with designers such as Philippe Starck. They have built several iconic buildings in Pune including luxury hotels. Over a period these structures have become landmarks throughout the city, however the public in general are not aware that Panchshil built these.
I-AM were asked to tidy up the existing brand mark and establish the brand architecture for Panchshil. It was important to re-associate the Panchshil brand with their various projects across their different verticals and streamlined the brand portfolio. I-AM were also asked to look at the tone of voice and visual language of the brand.
I-AM created a simplified brand architecture system that established the relationship between their various projects within residential, commercial and hospitality sectors while defining the projects names as well as the brand tie-ups and/or JV’s within the brand architecture.
I-AM also created a visual language that would allow Panchshil to take brand ownership across a range of different media and communication platforms. The tone of voice was warm and friendly and the elegant visual language used helped portray a premium sense of luxury.