THE I-AM TEAM REALLY UNDERSTOOD OUR BRAND, WHAT IT STOOD FOR, AND OUR TARGET CUSTOMER BASE, AND WERE VERY CREATIVE AND ORIGINAL IN THEIR DESIGN AND IMPLEMENTATION.
Bobby Hashemi Founder, Pizza Union

I-AM has recently been working with Pizza Union on their latest restaurant situated in Kings Cross, London.

With a brief to solidify and modify the Italian feel to the eatery as well as adding bold, vibrant colour, the new offering extends the fast pace of casual dining with a focus on the exposed kitchen and pizza oven.

Associate Designer at I-AM, James Coates explains: “Pizza Union had initially come to I-AM to create a brand new interior for their fresh, fast pizza concept and the result was an atmospheric and dramatic aesthetic but with a real honest and open feel.

“Pizza Union wanted the latest design to play on the Italian heritage, introducing more colour. We’ve kept the outer shell of the site and layered the design over the original features complete with neon lighting and more subtle, gentle lighting during the evenings” he adds.

The original Pizza Union restaurant in Spitalfields has proved to be hugely popular and is always bustling during lunch and dinner hours. There is a real excitement about the new restaurant and expectations are continuing to grow.

What we did

Brand Application
Interior Design

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