The I-AM team really understood our brand, what it stood for, and our target customer base, and were very creative and original in their design and implementation.
Bobby Hashemi Founder, Pizza Union

Pizza Union came to I-AM with a brief to design a new brand
and interior for their fast, fresh pizza concept. The high quality ingredients, Neapolitan influence and authentic stone-baked cooking method required a brand that would not only draw on their Italian influences, but also project a cool urban personality.

I-AM set about creating a space that is entirely distinct from
run-of-the-mill pizzerias. The result is atmospheric and dramatic, but also open, functional and honest. The spectacular oven is the focal point of the design and along with the marble counter and open kitchen adds a theatrical element to the restaurant.

Pizza Union has proved to be hugely popular and is always bustling during lunch and dinner hours. Since the opening in July, sales have exceeded expectations and are continuing to grow.

What we did

Brand Strategy
Brand Identity
Brand Application
Interior Design