The Sofa & Chair Company is a successful furniture manufacturer designing and supplying products for the domestic market. I-AM were employed to build a credible retail brand to enable the company to sell directly to consumers.
The brand identity was developed to add an air of sophistication that enables the product range to be showcased in its best light, appealing to the target consumers in a competitive market place. The website process and design was key, being the primary point of contact. Hence the visual language and styling is simple and informative with an understated modern design.
The details, materials and unique features of the furniture and associated products are all presented with simple beauty. This helps to engage customers and encourage them to explore the many bespoke options and tailored designs available. A strong photographic style using both lifestyle and room sets adds further design appeal showing pieces in situ.