CREATING THE FIRST GRAB ‘N GO CONCEPT IN ICELAND
Stökk is a grab-and-go food experience which is located on the ground floor of Center Hotel Laugavegur in Reykjavik, Iceland. This proposition was created to fulfil a gap in the market for food on the go in Reykjavík for tourists and locals alike. The concept of Stökk meaning ‘to hop’ is centred around the idea of exploration – both of the city and the wider outdoors.
We created a clean and minimal environment with a utilitarian aesthetic, incorporating fast-paced seating areas with bar-style tables and stools. The communication across the space is simple and clear, with touches of personality through quirky graphics prompting customers to get outdoors and explore. A key feature within the space is a hand-painted mural by a local Icelandic illustrator, which reinforces the local and community-minded spirit that Center Hotels embraces.