Strutt and Parker specialise in land and property. They are
a long-established brand, owning 50 branches across England
and Scotland. I-AM were commissioned to design a new visitor experience for their offices, starting with a flagship agency on London’s Fulham Road, using the theme of partnership as a foundation for all interior and visual elements.
The eye-catching, contemporary and quirky design sets the benchmark for future refurbishments and new sites. I-AM proposed a series of humorous juxtapositions to embed the theme of partnership. Influences were taken from the rural and urban, the old and new to create a witty and intrinsically British design. The interiors and strong brand identity reflect a strong sense of national heritage and aim to raise a smile.
The result is a contemporary take on classic British visual themes. It has resonated hugely positively with customers and staff and continues to be developed and applied by I-AM across the Strutt
& Parker estate.