Suttons & Robertsons are Britain’s oldest pawnbroker. With over two hundred years of heritage and experience, they wished to become known as the leading high-end pawnbroking brand throughout the UK. In support of this goal and in the face of growing competition from online pay day lenders, I-AM were appointed to rebrand the company and create a new customer experience.
The work centred on Suttons & Robertsons’ high-level benefit of lending a lot of money quickly with no hassle. I-AM emphasised the unique point of difference that Suttons & Robertsons consider lending against any asset. This opened up opportunities to improve the company’s retail offer and this heavily informed the brand and interior direction of the project.
Suttons & Robertsons are now positioned as ‘The Authority in Pawnbroking’, a more reliable and creditable alternative to their online competition. The new brand and store design is now being rolled out through the UK.