VM & RD Awards 2016
I-AM, the international multi-discipline branding and interior design agency, has won the Indian subcontinent’s Largest Retail Design and Visual Merchandising Award for the work executed for IDFC Bank. I-AM won this prestigious award in the ‘Service Retail – Specialty Store’ category.
The In-Store Asia is the largest retail event in the Indian Sub-continent that features an Expo, Convention and Awards on Retail Experience Design, Shopper Marketing and Retail Solution Provision. The awards took place on August 5, 2016 at Pragati Maidain Delhi.
I-AM had conceptualized and designed IDFC Bank’s revolutionary branch design. The design for the bank revolves around the principles of being fresh, professional, friendly and approachable. I-AM continues to partner the bank in rolling out this manifestation of a fresh new way of banking across the country. As IDFC Bank’s goal for Consumer Banking is to set new industry benchmarks for simplicity of service and customer orientation, I-AM was tasked with designing a branch that was transformational and one that brought alive the essence of the brand.
Reinforcing IDFC’s image as a ‘go-to bank’ for customers, with a focus on an approachable, digitally enabled nature and an optimum solutions provider, I-AM designed open, modern and clutter-free spaces to enable customers to experience comfort when interacting with bank staff. The design segregated the consumer service area and the bank staff workspaces into two distinct zones, which creates a new approach to banking. The transactions and advisory sections were simplified and made consumer-centric. The warm brand colours lend to the vibrancy and “Un-Bank” look for the branches.
Commenting on the win, Brian Pinto, Country Head, I-AM, said, “We are absolutely thrilled to win this award. The design is not only innovative within the category but also creates a distinctive and memorable brand experience. This award reinforces I-AM’s credentials in creating path-breaking brand experiences.
I-AM is a brand consulting firm based out of London with offices in Mumbai, Istanbul and Dubai, which creates 360° brand experiences that delight customers, builds brand advocacy and drives business performance.
The agency offers services, spanning from the creation of Brand Strategies, Brand Identities, Physical and Virtual Environments and even Commercial Interior Design spaces. I-AM is reputed for these services around the world, across various industries such as Fashion, Finance & Banking, Food & Beverage and Real Estate, amongst many more
For Any Further Information, please contact:
Country Head, I-AM
Tel: +91 9930519476