7 Designers for Seven Dials started as a concept to highlight the entrance points to the Seven Dials village and add colour and excitement to the area. This developed into a concept that also supported the design industry by commissioning seven designers to work on a brief dedicated to the Seven Dials area.
In conjunction with London Design Festival and in association with Dezeen, leading online design and architecture magazine,
I-AM Beyond commissioned seven emerging designers to each create an aerial installation based on the history of Seven Dials.
A ‘Dezeen Super Store’ pop-up ran alongside the project and was used as a hub for customers to collect information regarding the installations and purchase products produced by the seven designers. I-AM Beyond created a full brand identity for the project and produced a suite of collateral that included a navigational map to encourage people to explore the full area.
7 Designers for Seven Dials was successful in attracting key influencers from the London design community to the area
and also stimulated an increase in footfall across the duration
of the project.