Axon is a start up in the contract electronics manufacturing industry. They pride themselves on being technical experts and reliable manufacturing partners to their clients, providing end-to-end integrated solutions. As such, they needed a name and visual identity that was strong, confident, and professional.
I-AM created a bold industry-relevant name that is supported by a powerful and contemporary brand identity that carries a high recall value. The logo is derived from the symbol for a capacitor, a source of power. The identity allows for versatility in brand expression from large- to small-scale applications in electronics.
The new name and identity is an ideal foundation from which the company can take off and develop into industry leaders.