I-AM delivered a brand identity that significantly exceeded our expectations. We are delighted.
Rajan Soni Founder, Axon

Axon is a start up in the contract electronics manufacturing industry. They pride themselves on being technical experts and reliable manufacturing partners to their clients, providing end-to-end integrated solutions. As such, they needed a name and visual identity that was strong, confident, and professional.

I-AM created a bold industry-relevant name that is supported by a powerful and contemporary brand identity that carries a high recall value. The logo is derived from the symbol for a capacitor, a source of power. The identity allows for versatility in brand expression from large- to small-scale applications in electronics.

The new name and identity is an ideal foundation from which the company can take off and develop into industry leaders.

What we did

Brand Strategy
Name Generation
Brand Mark
Brand Identity