BOP is a real-estate agent based in Noida, just outside of Delhi. They came to I-AM in need of a total makeover of their brand.
They wanted to get closer to their customers and be seen as a helpful and friendly advisory service and overcome the prejudices against of high-class and expensive property sellers all while retaining a contemporary and edgy look and feel. I-AM created a new logo and a young and professional brand language to support these goals.
The result is a flexible brand that allows BOP to interchange elements according to different situations such as sponsorships, advertising or collateral.