Flipkart has been growing at a rapid pace and it had employees operating out of multiple offices. Its move to a new campus was to bring all its different teams together in one workspace. The environment branding and space intervention mandate for I-AM was to ensure the new 8,37,000 sq. ft. campus embodies the values, culture of the company and its people.
We conducted interviews with key Flipkart stakeholders and determined that there was a need to encourage collaboration between Flipkart’s diverse departments. Additionally, the space needed to be vibrant, dynamic and inspiring to appeal to every Flipster. We also studied benchmark international workspaces to understand design trends and success metrics.
The environment graphics in the new campus are created around this story of The Flipside, a concept that looks at the flipside of things, showing different perspectives and dimensions.
The concept stems from the Flipkart value of audacity, taking risks and approaching things from a new perspective to achieve innovative results. It is dynamic, adaptable in nature, and reflects the constantly changing nature of the business. The visual style adapts to different surfaces and highlights different dimensions, encouraging varied viewpoints to come together and increase collaboration. Our wayfinding program was essential to help people navigate through the huge space, while adding energy and vibrancy. The interactive installations in common areas also encouraged Flipsters to come together and collaborate.
The story manifests itself in different vibrant, energetic themes throughout the floors. The Third Dimension, Pattern Play and The Other Side.The Third Dimension uses isometric illustrations to create depth perception from flat surfaces. Pattern Play is a fun twist between patterns, imagery, and negative spaces. The Other Side illustrates what could be on the other side of a surface and turns things on their heads.
As you move through the space, there will always be something new around the corner to see or take a closer look at. The result is a graphics program that works in tandem with the space to increase energy and collaboration.
The concept has also been extended to the meeting room names that comprises three new styles – rhyming words, brand colours and everyday retail shopping terms.
The Flipkart team moved into their awesome I-AM enhanced workspace in March, 2018.
I-AM has raised the bar on work-space branding in India with this project.