not product-centric

I-AM were commissioned to design an exhibition stand for Tricon Energy, a global company specialising in liquid chemicals, petrochemical derivatives and local distribution.

I-AM created an unconventional exhibition concept that focused on the comfort and enjoyment of customers. As opposed to creating a product-centric stand, a dynamic and colourful design that included a bar and comfortable seating areas was constructed.  The company’s rapid growth and success was highlighted by using a large tree form with expanding roots placed at the centre of the stand. Two meeting rooms were placed behind the central space to provide a private area where meetings could be held.

The exhibition stand was embraced by customers and provided welcoming and enjoyable environment in which Tricon could promote their products.

What we did

Brand Application
Stand Architecture
Brand Environment
Interior Design