I-AM were commissioned to design an exhibition stand for Tricon Energy, a global company specialising in liquid chemicals, petrochemical derivatives and local distribution.
I-AM created an unconventional exhibition concept that focused on the comfort and enjoyment of customers. As opposed to creating a product-centric stand, a dynamic and colourful design that included a bar and comfortable seating areas was constructed. The company’s rapid growth and success was highlighted by using a large tree form with expanding roots placed at the centre of the stand. Two meeting rooms were placed behind the central space to provide a private area where meetings could be held.
The exhibition stand was embraced by customers and provided welcoming and enjoyable environment in which Tricon could promote their products.