I-AM Beyond were commissioned to create the launch campaign for the flagship Vero Moda store on Oxford Street, London. Centred around one core concept – the ‘Fill It For Free’ gold bag.

This concept created a core for the integrated marketing campaign across social media platforms, PR, on and offline media, guerrilla marketing stunts and a packed event schedule. A key element to the campaign was the product placement strategy with London’s top fashion bloggers and influencers, yielding 100% conversion rate online.

Within just a few weeks, I-AM Beyond generated thousands of followers online, hundreds queuing down Oxford Street prior to launch, coverage in the top 30 fashion media titles as well as over £500k of UK press coverage.

I-AM Beyond have subsequently gone on to work with Vero Moda across both global and local marketing strategies and activations.