Home Improvement

Home Improvement retail is all about inspiring your customers. It’s about providing a creative space to allow them to visualise the enhancements they can make to their homes – and then demonstrating how they can make these visions a reality.

At I-AM, we specialise in creating immersive retail experiences. With clients such as Domus, C.P. Hart and Kale Kilit we have gone beyond traditional showroom design to create environments in which customers can experience at first-hand what their homes could be.

We have introduced innovations that facilitate the step beyond inspiration towards conversion. With C.P. Hart we have introduced ultra large-format media walls that present customers with a virtual ‘walk-in’ visualisation of their new bathrooms. Our latest collaboration with Domus incorporates a bar zone where designers and architects can socialise and discuss requirements over a glass of wine or cup of coffee.

As part of our 360° approach, we consider every touch-point at which you connect with your customers, from an inspirational physical space in which you showcase your products, to the virtual environments that can visualise a broader product range and facilitate purchasing – it’s all about learning what your customers want and providing a streamlined solution and a memorable experience.

What We Do

Customer-need Analysis Competitor Benchmarking Retail Best-practice Retail Strategy Brand Creation Visual Identity Brand Refresh In-store Communications Physical Environment Design Architecture Retail Strategy Digital Communications

No inspiration
no imagination
no sale.
If you inspire your customers
to picture your products in their home, you’ve already won half
the battle.
WE BREAK THE BOUNDARIES OF TRADITIONAL SHOWROOM DESIGN THROUGH THE INTEGRATION OF PHYSICAL AND DIGITAL RETAIL